About the Project
The InterCultural Hotel project develops a new, innovative intercultural training framework for the hospitality sector that would fit the actual needs of the hospitality professionals.
Professional Development in Hospitality
The hospitality and tourism industry is known for its culturally diverse workplaces and companies. However, research has shown a lack of proper training for industry managers and employees to overcome the many challenges of communication in intercultural settings. Some international hotel chains have intercultural e-learning courses to face this, but most existing training programmes do not contain enough useful information. They also hardly help their hotel managers and employees to understand cultural differences, to build up their intercultural awareness. To sum up, the lack of effective intercultural training has slowed down:
- The improvement of relations between individuals from different cultures at hotel workplaces
- The improvement of services provided to international guests
Therefore, the InterCultural Hotel project is now here to develop a new, innovative intercultural training framework for the hospitality sector that would fit the actual needs of the hospitality professionals. The new intercultural training will be developed to prepare them for surprises that can arise in an intercultural situation and make sure they obtain intercultural awareness.
Specific Project Objectives
To reach the project’s objectives, InterCultural Hotel is focused not only in the skills that apprentices lack, but also in those that company trainers need to acquire. The project is innovative as it combines the promotion of apprenticeships and work-based learning, with the need to support the development of digital skills, directly connected to employability.
Broaden the intercultural awareness of hospitality staff
Establish a more creative and collaborative working environment in hospitality
Increase the competitiveness of the hospitality sector in Europe
Foster an inclusive and equitable workplace culture
Introduce an educational model which aligns with the realities of the hospitality sector and where possible, include VET tutors and students
Offer localised and contextualised educational content
Prepare hotel staff’s intercultural and linguistic capacity of the upcoming tourist markets of Russia and China
Improve the cultural experience of guests
Help build interpersonal connections and facilitate the interpersonal processes in a multicultural workforce
This project has been funded with support from the European Commission. This publication (communication) reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein